Content Cabinet
Notes from
the edit suite.
What things cost, what the good ones did, and who to hire. Written by the people who make the films, with sources you can check.
Case studies
How the leaders fixed it
Founder residencies
How South Park Commons launched a founder residency with no track record
South Park Commons started as ten people around a dining table and grew into a $2B firm. A case study on how a new founder residency earns trust before it has alumni.
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Wealth advisory
How Ritholtz Wealth Management grew to $6 billion on its own voice
Ritholtz Wealth Management went from $825 million to about $6 billion in seven years with no outside capital, on the back of its own writing, podcasts and video. A case study for wealth firms.
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Deep tech marketing
How Boston Dynamics made deep tech that 37 million people watched
Boston Dynamics turned robots that are hard to explain into videos tens of millions of people watched. A case study for deep tech marketing teams on showing capability instead of describing it.
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AI startups in India
How Perplexity won India: the Airtel playbook for AI startups
Perplexity went from 2.6 million to about 22 million monthly users in India in a few months through one distribution deal with Airtel. A case study for AI startups launching in India.
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Venture capital marketing
How a16z built a media company inside a venture firm
Andreessen Horowitz has published like a media company for years: essays, a podcast since 2014, a publication it shut down, a podcast network it bought and a new media team. What a smaller fund can copy, with sources.
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Fintech and wealth
Zerodha's content strategy: how a broker grew to 1.6 crore customers without ads
Zerodha says it has never spent on advertising. Varsity, three YouTube channels with 2.4 million subscribers, a founder who writes in public and a referral engine did the work instead. A case study for fintechs and wealth firms, with sources.
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Fintech and wealth
How Radhika Gupta made Edelweiss Mutual Fund a brand people follow
Edelweiss Mutual Fund's assets grew 27 times after Radhika Gupta became CEO in 2017, and she became the face people recognise. Her story, her 'dal chawal' rule, Shark Tank and a no-tips line: what a wealth firm can copy, with sources.
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Deep tech marketing
How Anduril markets a defence company like a tech brand
Anduril launches weapons like phones, recruits with a 'Don't work here' campaign and a $500,000 drone race, and puts its founder on the TED stage. What Indian defence and deep tech startups can copy, and what to leave out, with sources.
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Calculators and templates you can use today
Free tools
Free tool
Script length calculator: how many words fit a 30, 60 or 90-second video
Paste a script, pick a length, see if it fits. Counts numbers the way a voice artist reads them.
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Free template
Video brief template: the free one we use, with three filled-in examples
Twelve questions every studio needs answered. Copy it, download it, or send it straight to us.
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Free template
Investor update template: the monthly email investors actually read, with an example
The monthly email investors read: numbers, highlights, lowlights, asks. Copy it or download it.
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Free template
LP update template: a quarterly letter VC funds can copy, aligned with ILPA
The quarterly letter for VC funds: snapshot, portfolio, concerns, asks, and what ILPA expects.
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Free tool
SEBI disclaimer generator: the exact warning for mutual fund, adviser and analyst ads, in English and Hindi
The exact SEBI warning for your ad, in English or Hindi, plus a check that flags banned phrases in your script.
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Free template
Storyboard template: free printable PDFs and an online storyboard maker
Printable PDFs in four shapes, and an online maker that times every shot and plays it back.
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Who to hire, compared fairly
Shortlists
Shortlist
Best video production companies in Bengaluru (2026): 10 studios compared
Ten Bengaluru studios compared: what each is best for, and what to check before you hire.
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Shortlist
Best explainer video companies in India (2026): 10 studios compared
Ten Indian explainer and 2D animation studios, what each is best for, and what to check first.
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Shortlist
Top 3D animation companies in India (2026): for products, and for film and TV
Product and CGI studios for marketing, and the big studios behind film and TV, in two lists.
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Shortlist
Top ad film production houses in India (2026): 12 houses and the ads they made
Chrome Pictures, Good Morning Films, Nirvana, Early Man and eight more: founders, famous ads and 2026 awards.
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Shortlist
Influencer marketing agencies in India (2026): 9 compared, from Mumbai to Bengaluru
Confluencr, Chtrbox, Grynow, Kofluence, Monk-E and more, on what their own sites show.
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Shortlist
Personal branding agencies in India (2026): 7 compared for founders and CEOs
Seven LinkedIn and personal branding agencies for founders, compared on what they publish.
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Shortlist
Podcast production companies in India (2026): 7 studios, networks and agencies
Timbre Media, IVM Podcasts, Hubhopper, Spooler, Pickle Jar and two studios, with published prices.
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Shortlist
Deep tech VC funds in India (2026): 11 investors that back hard technology
Eleven funds that back semiconductors, space, robotics and science in India, with fund sizes and portfolios.
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Shortlist
Robotics startups in India (2026): 12 companies building robots, from warehouses to humanoids
Twelve Indian robotics companies, from warehouse robots and humanoids to farm, sewer and underwater robots.
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Shortlist
Space tech startups in India (2026): 9 companies building rockets, satellites and space safety
Nine Indian space companies, from private rockets and reusable launchers to satellites and space surveillance.
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Shortlist
Drone startups in India (2026): 14 companies, from defence and delivery to farms
Fourteen Indian drone companies, from defence and counter-drone to delivery, farms, mapping and underwater.
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What things cost in India, with sources
Costs
Cost guide
Explainer video cost in India (2026): price ranges by style, with sources
Per-minute prices for whiteboard, motion graphics, 2D and 3D in India, from three public price guides.
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Cost guide
3D animation cost in India (2026): per minute, per second and per product film
Per-minute and per-second 3D prices in India, product film budgets, and India against the US and UK.
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Cost guide
Video production cost in India (2026): corporate films, brand films, ads and explainers
Corporate videos, brand films, ads and explainers: what each costs in India, with sources.
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Cost guide
Ad film budget in India: a sample budget, line by line (2026)
Two sample budgets, line by line, from script and director to markup and GST.
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Cost guide
Influencer marketing cost in India (2026): creator rates, UGC video prices and agency fees
Creator rates by tier and platform, UGC video prices by format, and agency fees, with sources.
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Cost guide
Podcast production cost in India (2026): studio, editing and full-service prices
Freelance, studio and full-service prices, and a sample monthly budget for a video podcast.
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Real videos worth stealing from
Examples
Examples
Funding announcement examples: 10 videos, the post and the press release
Ten real funding videos with view counts, plus the post, the press release and the launch-day plan that go with them.
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Examples
Product launch video examples: 12 launches from Bay Area startups and beyond, broken down
Devin, Figure 03, NEO, Notion, Cursor and Apple launch films, with what each does in the first seconds.
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Examples
Explainer video examples: 31 that work
Watch 31 SaaS and AI explainers, from Lovable to Base44, with the hook and structure behind each.
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Examples
Product demo video examples: 11 SaaS demos, from Dropbox's first to Linear, Clay and Retool
Dropbox's original demo, PostHog, Loom, Linear, Superhuman, Clay and Retool, broken down.
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Examples
Brand film examples: 10 films, and what the likes say about the views
Dove, Patagonia, Nike, Google, Airbnb, Titan and Swiggy films, with a check on which views were bought.
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Examples
Customer testimonial video examples: 9 B2B case study videos, and what makes them work
Webflow, Gong, Zoom, Datadog and Freshworks customer stories: openings, numbers and structure.
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Examples
B2B video marketing examples: 9 videos from Volvo, Slack, Freshworks, Infosys and Shopify
Volvo's Epic Split, Slack, Freshworks, Infosys with Nadal and Shopify, broken down.
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How it works, in plain words
Guides
Guide
What is a brand film? A plain definition, real examples and what it costs in India
A plain definition, how it differs from an ad, six examples, and what one costs in India.
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Guide
What is an explainer video? Meaning, types and examples
The meaning, the seven types with an example of each, and how long one should be.
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Guide
Founder-led content: what it means, examples, and a strategy that lasts
The meaning, examples with real numbers, and a strategy and idea list for founders.
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Guide
How to make an explainer video: the steps, a script example and timelines
The six steps, a 60-second script example, word counts and timelines.
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Guide
How to start a podcast for your business: a practical plan for India
Audience, format, guests, recording, clips and what to measure, with Indian examples and costs.
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Guide
SEBI advertisement code and finfluencer rules (2026): a checklist for financial videos and posts
What a finance video, reel or post must show, and what it cannot say, under SEBI's 2026 rules.
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