Content Cabinet
The short answer
To start a business podcast: pick one audience, choose a format you can keep up (interviews are easiest), name the show for the listener, book ten guests before you launch, record on video, publish to YouTube and podcast apps, cut three to five clips per episode, and measure conversations rather than downloads.
Recording and editing a weekly video episode at a studio costs roughly ₹26,000 plus GST per episode at published Noida rates; a full-service branded podcast starts around ₹80,000 per episode.
Why businesses do it
A podcast gives a company something rare: an hour of a buyer's attention, by choice. It also gives you a reason to call people you want to know. Inviting a prospective client or partner to be a guest is a warmer first conversation than a sales call. Inc42 reported a KPMG estimate that India was the third-largest podcast-listening market in the world, and for business shows, YouTube is now where most people find them, in our experience.
The nine steps
1. Pick one audience
Write down the one kind of person you want listening, such as CFOs of mid-size manufacturers or first-time founders in Bengaluru. Every later decision gets easier.
2. Choose a format you can keep up
| Format | Effort | Best for |
|---|---|---|
| Interview: host plus one guest | Lowest; guests bring the content | Building relationships with the people you want to know |
| Panel or roundtable | Medium; harder to schedule | Events and industry debates |
| Solo or two-host | Needs strong hosts | Founders with clear, frequent opinions |
| Narrative or documentary | Highest; scripting and research | A brand story told as a series |
3. Name it for the listener
A name that tells the audience what they get beats a clever one. Capital Conversations, the show we make for Waterfield Advisors, says exactly what it is: conversations about capital.
4. Book ten guests before you launch
Momentum matters more than launch day. A list of ten booked guests protects you from the most common failure: three episodes and silence.
5. Record on video
Studio recording is now affordable: Indian Podcast Studio in Noida charges ₹7,999 plus GST for a crewed recording of up to an hour on a three-camera set. Recording at your office works too, if the room is quiet and the light is good.
6. Edit for two shapes
Edit the full episode for people who chose to listen, and cut clips for people who have never heard of you. Freelance editors charge ₹500 to ₹10,000 per episode depending on experience, per Fueler, and studio video edits run ₹13,500 to ₹50,000.
7. Publish where people already are
Put the full video on YouTube and the audio on Spotify, Apple Podcasts and the other apps. Hosting platforms such as Hubhopper distribute one upload to 15+ platforms.
8. Clip every episode
Three to five vertical clips per episode, each built around one strong line. Clips are how most people find a show now. A 45-second reel from Capital Conversations, with Saurabh Mukherjea, has 243,000 views on YouTube.
9. Measure the right things
Track guest relationships turned into business, inbound messages that mention the show, and watch time per episode. Downloads alone will mislead you in the first six months.
Two examples from India
Capital Conversations, which we produce for Waterfield Advisors, invites fund managers and founders for long conversations about investing; the Mrinal Singh episode has passed 32,000 views. Zerodha's 15th-anniversary AMA puts its founders and leaders on camera for more than two and a half hours, and has 557,860 views.
What it costs
Roughly ₹1 lakh to ₹1.25 lakh a month for a weekly video podcast recorded and edited at a studio, including GST, and from ₹80,000 per episode for a full-service branded show at Pickle Jar Media's published rates. Our podcast cost guide has the detail.
Questions people ask
How do I start a podcast for my business?
Pick one audience, choose an interview format, book ten guests before launch, record on video, publish on YouTube and podcast apps, cut clips from every episode, and measure business conversations rather than downloads.
How much does it cost to start a business podcast in India?
A studio-recorded, edited video episode costs about ₹26,000 plus GST at published Noida studio rates. Full-service branded podcasts start around ₹80,000 per episode.
Should a business podcast be on YouTube?
Yes. In our experience YouTube is where most business audiences now find shows, and the same recording can go to podcast apps as audio.
How often should a business podcast publish?
Weekly or fortnightly, as long as you can keep it up. Consistency matters more than frequency.
How long should each episode be?
Long enough for a real conversation, usually 30 to 60 minutes, with short clips cut for social media.
