Launch and funding
announcement videos

Why most funding videos go unwatched

We looked at funding announcement videos on YouTube before writing this page. Most sit under 5,000 views: PlexTrac's $70M Series B video has 151, Temporal's Series B video 1,992, and Airbound's $37M film 817. In Airbound's case, AIM Network's news clip about the same round reached about 3,600 views, more than four times the company's own film.

The ones that travel have a real idea, like Firebolt's Series B video with boxing announcer Bruce Buffer (38,691 views), the product doing real work, like Figure's Series C film of its robots (84,125 views, with a like rate near 5%), or a paid budget behind them. So we plan two things together: the film, and where it will be seen in the first 72 hours. Our funding announcement examples guide has the full set.

What a launch week needs

• The hero film, 45 to 90 seconds, for the website, YouTube and the founder's post.
• Three cutdowns for X and LinkedIn, each built around a different line, captioned for people watching on mute.
• A founder clip of 20 to 40 seconds, because people share a person before a logo.
• Press B-roll, so the reporter with your exclusive, and everyone who follows, uses your footage instead of stock.
• A launch-day cut for Product Hunt or YC's launch page, when you are launching a product rather than a round.

Planning backwards from the date

A launch film needs about three to four weeks, and most of that is script and approvals. If your announcement is under embargo, we are happy to sign an NDA before the first call, and the work stays off every public channel until the day. If the date moves, the plan moves with it. We take projects from founders in San Francisco and across the US and work remotely, with reviews on calls in your time zone.