Films that make deep tech
easy to follow

Why deep tech is hard to market

A robot, a battery chemistry or a self-driving stack does its work out of sight. Buyers cannot try it, investors cannot see inside it, and the engineers who understand it best explain it in the terms they use with each other. The launch impresses other engineers and loses the people who sign the cheque or the purchase order.

A film fixes that when the people making it understand the product. Boston Dynamics showed how far it can go: its "Do You Love Me?" film passed 23 million views in its first week, which we break down here.

What we make for deep tech companies

• Launch films. For the day you announce a product, a round or a partnership, planned back from that date. See launch and funding videos.
• 3D product films. Built from CAD files, so the product can be shown inside and out before it ships. NetShelter was made this way.
• Engineering explainers. How the system works, for investors, partners and technical buyers. Our systems explainer for Schneider Electric is an example.
• Founder and lab films. The people and the place, for hiring and for investors.
• Demo and event films. Pitches, demo days and expo booths, cut for every platform.

Getting the science right

Our core team are BITS Pilani graduates who read the spec sheet before they write a word. We keep the terms that matter, explain each one in a sentence anyone can follow, and send every technical claim to your engineers for sign-off before it reaches a voiceover. The creative process is AI-enabled and runs the same way on every project, so your engineers know exactly when they will be asked to review.

For US and global teams

We work with deep tech founders in San Francisco and across the US as well as in India, with reviews on calls in your time zone. See the launch films from Figure, 1X and others we study, and our work for the funds that back deep tech.