Video for B2B
and SaaS companies

The videos a B2B funnel needs

Each stage of a B2B purchase has a different question, and each question has a video that answers it best:

See how other companies do it in our product demo examples and explainer examples.

Hard products are our habit

Most of our B2B work is for products a camera cannot easily show. Schneider Electric's NetShelter film explains a rack PDU in 65 seconds of 3D, made without a single shoot day, and the two Schneider explainers run under 90 seconds each. Engineers tend to want everything in the film, so we push for one use case per film and make a second film if there is a second story.

Software demos that stay useful

For software, you can record the real interface or rebuild it in motion graphics. A clean screen recording is faster and cheaper. A rebuilt interface costs more, but it can zoom into the one button that matters, hide what is unfinished, and age better when the product changes, because it shows the idea rather than every pixel. Many teams use both: a recording for the help centre and a rebuilt version for the homepage.

Selling abroad from India

Many Indian B2B companies sell to the US and Europe first. We write for that buyer, with their examples, their units and their idiom, and cast the voiceover to match, while production stays in Bengaluru. For clients abroad we run discovery on a call and share the screen.

What it costs

Public price guides put a 60-second 2D explainer in India at roughly ₹40,000 to ₹1,20,000, SaaS and product demo animation at ₹50,000 to ₹1,00,000 per minute, and a 60-second 3D product film at ₹1,00,000 to ₹2,50,000. Our explainer cost guide and 3D cost guide have the sources. We quote after a call.