Content Cabinet
Mrinal Singh, Vedartha by Bandhan AMCCapital Conversations · 32K views
01 · Brand Storytelling
Personal branding
for founders
We record founders and leaders in conversation, then turn each recording into the long video, the clips and the posts that make people feel they know you.
A 20-minute video call. We tell you what to make and how long it takes, then send a quote.
The short answer
Content Cabinet is a personal branding agency for founders, CEOs and fund managers, built around video. We record you in conversation, cut the long version, the reels and the LinkedIn clips from it, and keep a steady rhythm going so the right people see you every week.
We run Capital Conversations, the video podcast of Waterfield Advisors, where guests have included Nilesh Shah of Kotak Mahindra AMC and Mrinal Singh of Vedartha by Bandhan AMC. One reel from the show, with Saurabh Mukherjea of Marcellus, has 243,000 views on YouTube. We quote after a 20-minute call.
Our work
Founders and leaders on camera
Saurabh Mukherjea, MarcellusCapital Conversations reel · 243K views
The Founder as the BrandHERitage Huddle · Devita Saraf and Payal Singhal
Young Indian founders aren't aloneStudioK · Founder film
Devita Saraf, Vu TelevisionsHERitage Huddle · Reel
The Evolving Legacy of Indian WomenWaterfield Advisors · Zia Mody
Why video, and why conversation
A post tells people what you think. A conversation lets them hear how you think, and that is what trust is built on. It is also easier for most founders: an hour with a good interviewer is less work than writing every week, and one recording can feed weeks of posts.
At Waterfield's HERitage Huddle in March 2026, Devita Saraf of Vu Televisions and Payal Singhal of Payal Singhal Design House spent 41 minutes on exactly this question: how visible a founder should be, and where personal identity ends and the brand begins. We filmed it, and Devita Saraf's answer on choosing long-term growth over star power became one of the reels.
What we do
- A show of your own. Format, guests, recording and edit, as we do for Capital Conversations. See podcasts and social.
- Founder films. Short films about why you started and what you believe, like the four founder films we made for StudioK's residency.
- Clips and reels. The 30 to 60 second moments from every recording, captioned and cut for Instagram, YouTube Shorts and LinkedIn.
- Stages and panels. When you speak at an event, we film it and turn it into long and short pieces. One day at HERitage Huddle became five long-form conversations and a run of reels.
- Distribution. Creators and clipping to push the best pieces further. See distribution.
Who this is for
Founders and CEOs of funded companies, fund managers and wealth advisers whose clients buy trust before they buy anything else, and second-generation leaders taking over the public face of a family business. If the goal is a bigger follower count for its own sake, we are the wrong fit. We judge the work by who reaches out because of it.
How a month works
- One recording session, in a studio, your office or on location.
- The long version for YouTube or a podcast feed.
- Clips and reels from the best moments, with captions and thumbnails.
- A calendar so something goes out every week, and a monthly look at what worked.
The numbers
243KYouTube views on one Capital Conversations reel
1M+Organic views across Waterfield Advisors' channels
5Long-form conversations from one day at HERitage Huddle
Waterfield figures are from their YouTube and Instagram accounts, October 2026.
How it runs
From first call to a weekly rhythm
Phase 01Positioning
We find the two or three things you want to be known for, and the people you want to reach.
Phase 02Format
A show, a film or a recurring conversation, designed around how you talk best.
Phase 03Record
Studio, office or on location. We run the session so you only have to talk.
Phase 04Cut and keep going
The long version, the clips, captions and thumbnails, on a calendar you can see.
Questions people ask
What does a personal branding agency for founders do?
It helps a founder become visible to the right people: deciding what you want to be known for, producing the content and keeping it going. We do it mostly through video: conversations, founder films and the clips cut from them.
How much of my time does it take?
An hour or two for each recording, plus time to review the cuts. We handle the rest.
Do I have to post on LinkedIn every day?
No. A rhythm you can keep matters more than volume. We usually suggest one recording a month and two or three posts a week to start.
Do you work with fund managers and wealth advisers?
Yes. Most of our long-form work is for wealth and asset-management firms, including Waterfield Advisors' Capital Conversations.
What does it cost?
It depends on how many recordings and how much editing you need each month. We quote after a 20-minute call.
Is it me on camera or a presenter?
You. Most founders are better in conversation than in a monologue, so we usually set it up as an interview.
Go deeper
Guides and related services
Founder-led content: what it means, examples, and a strategy that lastsFounder-led content
Personal branding agencies in India (2026): 7 compared for founders and CEOsPersonal branding agencies
How to start a podcast for your business: a practical plan for IndiaBusiness podcasts
Podcast production cost in India (2026): studio, editing and full-service pricesPodcast production cost
Podcasts & SocialShows, reels and the weekly rhythm
Waterfield AdvisorsCase study
Partner with us
Tell us what you want to be known for, and by whom. We will tell you the format that gets you there.
Book a 20-min call